Black Flag Design
Keith -> Pascal / PowerAdvice / June 2026
Pascal

Pascal, here is where I need you.

PowerAdvice is far enough along that I need help keeping people oriented. I need your eye on the front end, the CMS, and the way we explain what is done, what is next, and what needs a call.

PowerAdvice homepage screenshot
Ask PowerAdvice screenshot
PowerAdvice CMS screenshot
Keith -> PascalUse this to get into the project fast.
01Stakeholders

Who Pascal needs to understand.

Doug Heikkinen
Advisorpedia founder / editor

Doug Heikkinen

Doug is the taste and trust filter. His feedback has driven the visible product: right rail behavior, masthead wordmark and tagline, channel templates, Ask controls, Purple Wonderland, sponsor divider, and the active-cursor question.

When Doug says something feels off, turn it into a concrete design decision, a before/after, and a small PR.

tasteAskchannelssponsor polish
Suzanne Schmitt
Strategic advisor

Suzanne Schmitt

Suzanne needs the clean version of the project: what is ready, what is parked for a call, what still has risk, and whether the path to July 1 is credible.

Do not give her repo noise. Give her timing, scope, confidence, and the decision that needs to be made.

timingscopelaunch confidence
Jakie Beard
Advisorpedia marketing

Jakie Beard

Jakie is part of the channel and marketing read. In the June 15 deck, the team needed Jakie and Tory to lock the 12 launch channels, settle Media vs Podcasts, and keep sub-topics as tags instead of new channels.

For Pascal: help make channel, newsletter, sponsorship, and launch-language decisions easy to review.

channelsmarketingsponsors
Tory Miller
Advisorpedia operator

Tory Miller

Tory's notes have already turned into shipped UI work: the Ask gradient and palette, labeled rail tabs, readable date, no visible Sponsored label, Podcasts taxonomy follow-through, and practical CMS/ad workflow questions.

Treat Tory as the day-to-day operator check. If the CMS or ad setup is confusing, she will feel it first.

CMSadsAsk gradientworkflow
LR
Editorial production

LeeAnn Roy

LeeAnn sits closest to the editorial production reality: research, contributor communication, contributor engagement, article review, and the repeated work that has to happen after launch.

Use her lens for contributor records, article cleanup, source accuracy, and whether the CMS makes repeated editorial work easier.

contributorsarticle reviewproduction
Howard Lee
LFDM growth / SEO

Howard Lee

Howard's lane is the migrated library: locked channels, article master, source URLs, metadata, redirects, search traffic, and MCP review across the full corpus. The June 15 deck put the migration handoff squarely in his lane.

Do not mix Howard with editorial taste. He needs stable taxonomy and reliable tooling so he can work the sheet end-to-end.

SEOmetadatamigrationMCP
02Project frame

Where the project actually is.

Public site

What readers see

Homepage, channels, articles, Ask, ads, sponsors, support pages.

CMS

What the team uses

The workflows exist. The interface still needs a real design pass.

My lane

Migration + ads

I will keep the corpus, migration, and next Wednesday's ad review moving.

Your lane

Design + team updates

Clean up the visible mess. Help me tell the team where things stand.

03Surface map

Start by looking at the product.

Staging homepage
Homepage / current staging
Staging channel page
Channel template
Staging article page
Article reader
04Architecture

Where things live in the repo.

Inputs
Advisorpedia corpusArticles, media, authors, tags, channels.
Stakeholder notesDoug, Suzanne, Jakie, Tory, LeeAnn, Howard.
Ads and sponsorsPlacement, rhythm, sponsor expectations.
feedback + content + growth asks
System
Convex backendCMS data, public reads, admin mutations.
Astro frontendPublic pages and styling. Good place to start.
CMS appFunctional now. Needs operator design.
code, content model, UI contracts
Delivery
LinearReadable buckets. LONG-1108 is the active one.
GitHub PRsUAT first, staging promotion, my review.
Pages previewsFresh PRs create fresh review URLs.
PR -> preview -> review -> promote
05Where I need help

What I need from you.

Project help

Help me keep the team oriented.

Take the pile of notes, tickets, previews, and PRs and turn it into the version people can act on.

what changed what is blocked where to look
Front end

Take a real design pass.

Type, spacing, ads, templates, Ask, sponsors, mobile polish.

PowerAdvice channel page
CMS

Make the CMS less rough.

IA, scanning, tables, forms, empty states, workflow clarity.

PowerAdvice CMS screenshot
Ask / AI

Help me explain Ask.

What it is, what it is not, and what we should be careful about.

Ask PowerAdvice screenshot
Freedom

Open design PRs.

Keep them small. Attach the preview. I can review and merge whenever.

Boundary

Do not take every lane.

I own migration and the next ad review. You can still make them understandable.

06Feedback to shipped work

How I want feedback handled.

Example: LONG-1108

Doug note -> Linear bucket -> UAT PR -> staging promotion -> follow-up PR.

Linear LONG-1108
01 Doug note What he noticed.
02 Linear bucket One place to track it.
03 UAT PR #538 Masthead + channels.
04 UAT PR #540 Wonderland + divider.
05 Promotion PRs #539, #542 to staging.
07Live workflow

Where to start.

08Current review targets

Review what is actually live.

Current staging homepage screenshot
staging.poweradvice.com
Current UAT homepage screenshot
uat.poweradvice.com
Current staging CMS screenshot
staging CMS
Doug June 12 email screenshot
Doug June 12 source note
09Shipping rules

Put up the PR.